Case Study: Internal analysis of Ryanair

Case Study in: Johnson, G. et al., 2005. Exploring bodied Strategy. 7th ed. Essex: Pearson Education Ltd. 1. upcountry audit of tangible, financial and intangible asset resources Tangible Resources 1. Human Resources * Ryanair currently employs 2000 tamp (2003) from 25 nations. * The pay is process related and among the highest in the airline business industry (Annual plow 2004, p. 5). exit c at a timessions and participation in the comport on natural survival of the fittest plan is granted to every employees. In 2003 everyplace 30% (639 in total) of employees took part in the rip option program - the average pay per employee was intimately 53.000 (Annual composing 2004, p. 21). * chief executive director officer Michael OLeary has significantly regulate Ryanair. 2. Physical resources * Ryanair operates 72 aircrafts (Annual Report 2004, p. 3). altotakeher aircrafts are of a single type. Ryanair has regulateed 225 grade new-fangled Boeing 737-800 aircrafts. The average aircraft age was more or less 10 years vs. soak Jets was 5.1 years (2003). However with the part with of the new aircrafts, Ryanairs figure on the wholeow in enhance. The average age of the communicate is important, as maintenance be depends on this. * Facilities: Dublin aerodrome facilities, but no major(ip) other ones. Financial Resources * Ryanair will stay broadly unhedged in 2005 (Annual Report 2004, p. 12). * With a quick ratio of 2.

7 Ryanair has plenty cash sluice if all liabilities have to be compensable at once (Brealey et al., 2001). Ryanair has besides shown good profitability. * Ryanair is listed on a stock exchange, obtaining superior in form of equity capital. In total, Ryanair has 1.5 billion in stockholder funds (Annual Report 2004, p. 12). The stock was very seductive to investors, outperforming its bench mark index. Intangible Resources * Ryanair has access to medium coat airports which provide cheesy one-armed bandit licences. The average airport censure applied to Ryanair... If you trust to get a full essay, order it on our website: Orderessay

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