Marketing Audit: Atlanta Bread Company

Phase #1: The presidential term and Its range A. Organization constitute and Address capital of Georgia prize Company 3680 Dauphin highroad B. character reference of food market Information C. Type of Organization and Brief Background D. Good/Service or immobile to Be Examined This topic focuses on the local capital of Georgia moolah Company in restless, AL. As a franchise eatery with operations just in the United States, the products offered to customers ar loosely the same across the board. The only product the local capital of Georgia booty offers that others do non is a king legal community to celebrate the active tradition of Mardi Gras. The capital of Georgia Bread restaurant in Mobile was opened by Bill Turk in July of 1999. Phase #2: Major environmental Influences A. Micro environmental Influences B. Macro Environmental Influences Phase #3: The luff Market(s) & The Marketing Mix A. Tar realize Market(s) B. har vest-tide Strategy Atlanta Bread Company offers a variety of tint food for thought for each meal of the daytime to its customers. As noted prior in the paper, Atlanta Bread Company offers foods such as bagels, sandwiches, salads, and gourmet coffees. Bill Turk stated that “customers come to my store for the quality food and friendly service,” when asked wherefore customers visit his store and not his competitors.

He followed that comment by stating that he likes to be in the store with his customers to show that he personally cares about their satisfaction. This vitrine of commitment is what sets Atlanta Bread Company apart from its competitors. C. set Strategy Atlanta Bread Company’s prices are sim! ilar to that of their competitor, Panera Bread. I detect as though Atlanta Bread Company’s products are of good measure out because you are able to get good, healthy food for close to the same price as you would pay for a sebaceous meal at a fast food restaurant. Product prices are set in accordance with its local market and competitors (Turk). D. Promotional Strategy Atlanta Bread...If you want to get a full essay, order it on our website: OrderEssay.net

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