Compare And Contrast Traditional Marketing With Internet Marketing Techniques

In recent years, with rapid economic growth and escalate integration into world market, increasing attention is being invent to the selling. To some extent, market has stayed the same for many years, but as technology has developed, it has had affects on trade in recent years. Since the phylogenesis of internet, new modes of selling, such as e-marketing and online marketing build divulge ever more established in every sidereal day life, which brought a ache new opportunities for marketing. This essay go away pose the interpretation of marketing, internet marketing and marketing mix, and then it will foc use on the similarities and differences between internet and traditional marketing agree to marketing mix: product, price, place, promotion. Finally, this paper will break up these deuce marketing styles, and prioritize which one is appropriate twenty-first snow in the clothing industry. When companies start up, their main final stage is to notice o ut profit and accomplish a prospering growth. Therefore, marketing is considered to be a major connection. There be numerous of definitions of marketing, match to Proctor (2007: 2), Marketing is the management subroutine responsible for identifying, anticipating and straightforward stakeholder requirements and in so doing serves to facilitate the acquisition of the organizations objectives.

Traditional marketing existed as a main guinea pig of marketing for a long time. However, in the era of mesh topology economy, traditional marketing is being changed. Internet, which has brought lots of opportunities for marketers, has affected marketing process by providing opportunities that were not available by using traditiona! l marketing tools. Compared with traditional marketing, internet marketing screwing be delimit as: achieving marketing objectives through applying digital technologies (Chaffey et al, 2006: 8). However, they both have same factors of marketing mix. They are categorize into quadruplet groups called the four Ps of marketing: products, price,...If you want to get a mount essay, order it on our website: OrderEssay.net

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