BMW Group Management, Market and Strategy Analysis

BMW GROUP OVERWIEW BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923 BMW stools scratch motorcycle. In 1928 BMW bought the car factory at Eisenach, Thuringia with the freedom to build a sm every car c onlyed the Dixi. This minuscule gear BMW car was unquestionable in Munich, like all other BMW products. In 1932 BMW 3/20 was developed in Munich, in 1933 - 6 cylinders BMW 303. Until south World War BMW showed vigorous growth in all three branches: automobile, aero engine and motorcycles industries. In 1973 the starting signal BMW subsidiaries were created in France and North America. In 1979 BMW developed first digital engine electronics and began R& ampere;D on hydrogen engines. In 1984 the first European models with catalytic converters appear. Computers and robots modify work in planning and production. In 1989 in the course of study the Iron Curtain fell, BMW has another first by producing fractional a million cars. The keep company t oo has a turn over of DM 20.000 million, and acquires Kontron GmbH, a specialist in process engineering. Nowadays BMW group Company is powerful transnational company represented all over the world with more than 94.000 employees and over one million vehicles sold every year. Importers in one hundred twenty countries represent the BMW and worldwide sales organization comprised 24 sales subsidiaries.

BMW has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, the USA, Mexico, Brazil, south Africa, Egypt, Thailand, Malaysia, Indonesia, the Philippines and Vietnam. The activities of the business palm of the BMW Group are broken piling into the segments BMW auto mobiles, bird of passage Automobiles, BMW m! otorcycles and Financial Services. BMW automobiles and Rover automobiles account for the larger part of activities within Group. These business fields manufacture, assemble and carry on automobiles, spare parts and accessories. The BMW Motorcycles segment develops, manufactures, and sells motorcycles as well... If you want to have got a full essay, order it on our website: OrderEssay.net

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