Luxury deep brown commercialiseing in mainland China Background In fresh years, the trend of chocolate gross revenue has grown rapidly in China. New products, new encase was constantly emerging. Production has been increase stable; production soaking up has been constantly increased, and the economic wellbeing appeared significantly. China chocolate trade will become the worlds or so potential and the fast increasing market 1 Population and utilisation jibe to one recent estimate by the China food Industry Association, the average annual per capita expending is around 0.7 kilograms, sorcerous spell the average for the 15 EU member nations in 2003 was 5.7 kilograms. The emergence in the market was projected to be 10-15% per year in the near future. The survey of the new emerging market observe institutions, among the 20 cities such as Beijing, Shanghai, Guangzhou, etc, the chocolate consumption groups mother the followin g several aspects of the feature: Gender For candy, chocolate, Fe young-be desexualizeting(prenominal) has more affectionate preferences than man, accounting for 65.1%, especially for young women, piece of music the percentage of male is 34.9% as the graph shown beneath. [pic] Age The obtain behavior of the chocolate shows the junior trend, especially among the age surrounded by 15 to24 which is the major chocolate consumption group. The table below shows the distribution of chocolate consumption propagation in basis of different ages.
|Purchase absolute frequency |15-24 |25-34 |35-44 |45-54 ! |55-64 | |4-6 times a workweek |3.22 |2.09 |1.61 |1.86 |1.27 | |2-3 times a week |13.35 |8.92 |8.63 |5.81 |5.53 | |1 times a week |15.19 |13.90 |13.23 |9.76 |10.25 | |2-3...If you want to get a amply essay, order it on our website:
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